Marketing Analytics: Strategic Models and Metrics
by Stephan Sorger
Category: Book
Binding: Paperback
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Rating: 4.5
Total Reviews: 55
Results Marketing Analytics: Strategic Models and Metrics
Marketing Analytics Strategic Models and Metrics ~ Marketing Analytics Strategic Models and Metrics Stephan Sorger on FREE shipping on qualifying offers Marketing Analytics Strategic Models and Metrics offers marketing students and professionals a practical guide to strategic decision models and marketing metrics The tools described in the book will aid marketers in making intelligent decisions to drive revenue and results
Marketing performance measurement Wikipedia ~ Marketing performance measurement MPM or marketing performance management is the systematic management of marketing resources and processes to achieve the measurable gain in return on investment and efficiency while maintaining quality in customer experience Marketing performance management is a central facet of the marketing operations function within marketing departments
Web Analytics 101 Definitions Goals Metrics KPIs ~ There seems to be genuine confusion about the simplest most foundational parts of web metrics analytics So in this short post lets try and see if we can fix this really basic problem Definitions and standard perspectives on these terms will be covered in this post A standard definition will
Marketing Analytics Coursera ~ Marketing Analytics from University of Virginia Organizations large and small are inundated with data about consumer choices But that wealth of information does not always translate into better decisions Knowing how to interpret data is the
Email Marketing Campaign Analysis Metrics Best Practices ~ Obviously email marketing is not death at all Maybe common but not death This post once again contains great tips and easy to use metrics but I think there should be a little more focus on cross channel analyses and taking the right decision based on your cross channel analyses
Analytics applications in consumer credit and retail ~ Four areas that present a significant opportunity to impact the bottomline of companies in different business verticals through the use of advanced analytics and sophisticated data modeling The application of analytics in financial services is advanced and pervasive the use of credit risk scoring
Marketing Mix Modeling Marketing Management Analytics ~ As the leader in Marketing Mix Modeling Marketing Management Analytics MMA helps CFOs and CMOs understand and optimize their marketing investment ROI
Analytics CEO makes a passionate case against marketing ~ The following is a guest post by Sergio Maldonado the founder and CEO of Sweetspot above cartoon by Tom Fishburne was not part of the original article I have seen the Emperor walking naked for too long and I wish I could be that naive kid in the crowd I do not believe in marketing “attribution” Beyond the combined power of algorithms data software and professional
The 9 Best Marketing And Sales Analytics Every Manager ~ Sales and marketing analytics are essential to unlocking commercially relevant insights increasing revenue and profitability and improving brand perception With the help of the right analytics
Strategic Digital Marketing Cambridge Judge Business ~ Get jointly accredited by University of Cambridge Judge Business School Executive Education in this digital marketing strategy course Learn indemand digital marketing skills from world class faculty and senior industry professionals Become an effective fullstack digital marketer of tomorrow
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